Meet Sarah Fitz-Koch, Green Innovation Park

May 29 - Digital Short Talk: Who am I, and if so, how many? Finding meaning and happiness in entrepreneurship

Green Innovation Park´s networking breakfast and Short talk goes digital via Zoom.

It is easy to get stuck in the idea that obstacles such as bureaucracy, unsupportive laws, unfavorable industry structures, or culture in the (Swedish) agricultural sector are insurmountable obstacles to entrepreneurship. To achieve something entrepreneurial, successful agricultural entrepreneurs turn barriers - of any kind - into steppingstones to follow what they value and strongly feel about, which eventually results in personal well-being and finding purpose in life. In March 2020 On March 18, Sarah Fitz-Koch presented her doctoral thesis at SLU which shows that identity plays a crucial role in overcoming the obstacles and becoming a successful entrepreneur. Which are the strategies of identity management and how can they help entrepreneurs to become successful and happy?

Meet Sarah Fitz-Koch, former PhD student at SLU, now Postdoc at Jönköping International Business School and affiliated at Center for Family Entrepreneurship and Ownership.

Connect to the breakfast at
When? Friday May 29 at 08.30

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