Who might be interested in your innovation? What is the market like? When and where is the need greatest? These and similar questions can be answered through various types of surveys and mappings. At an early stge of a project we can carry out a quick and straightforward mapping that will provide the basis for a continued survey. This is often done with the aid of students through our SDR group Student Desktop Research. Various kinds of market research can then be the next step towards an even better understanding of needs and the market.